It was just a day back that I was reading an article that talked about how important it is for the SEO professionals to remain constantly updated about the current practices. Being an SEO professional myself I couldn’t help agreeing to the fact. What I liked about the article is not just the information it conveyed. I was mostly impressed by the fact that it made me question myself how updated I am about the recent findings in the field of search engine optimization services. 

If you are interested in SEO, or if you are a provider in the niche of SEO services, you must have heard about page rank updates by Google. Google has started reviewing page rank of the individual pages of the websites more frequently than ever before. The update by Google depends on the content quality, visits, visibility. So you can well understand how important it is to work on your website constantly. Or else the page rank is bound to fall. And once it starts falling, there is little chance that it will improve automatically. You will have to start doing marketing for it all over again. 

Let’s consider another aspect related to SEO services – keyword density. The preliminary idea about use of keyword use for search engine optimization was that the more the keyword density is, the higher is the chance of your site getting ranked on the search engines. After much of analysis it was commonly believed that 2% keyword density is ideal for SEO content. However, the latest researches show that there is no such hard and fast rule about keyword density. So long as the use of keyword use appears to be normal and not forced into the write-up just for the sake of making it SEO friendly – it’s all fine and all good. As an SEO professional you just have to make sure that the content you are using for SEO purposes is not spammed with unwanted and unnecessary stuffing of keywords. That’s never going to help. 

Keep visiting, I’ll come up with more updates very soon. Happy holidays.